Tellurium Q Black II Din cable for Naim

Naim Audio Their story begins with one man’s passion for music and weaves its way through four decades and a raft of iconic product launches to the present day. Naim Audio founder Julian Vereker MBE (1945-2000) was a racing car driver, entrepreneur and self-taught engineer with a deep passion for music. Spending his spare time listening to and recording his friends playing live in the 1960s, Julian found that playback on his system at home fell woefully short of the experience he craved. Not content with second best he decided to design his own amplifiers and loudspeakers, ignoring accepted wisdom and focusing on aspects of performance that made music burst to life. These first designs laid the foundations for a range of iconic and award-winning hi-fi products that would reach well into the next century. 1972 A first start at Capital Radio Julian won a contract to supply then start-up radio station, Capital Radio, with audio equipment. The successful design was a compact version of an early Naim Audio power amplifier combined with speaker drive units in one cabinet – the NAM 502 1973 Naim Audio Officially Founded Following the success of Capital Radio, Naim Audio was officially incorporated in 1973 with Julian Vereker and his co-founder Shirley Clarke as directors. Based in a shop in the centre of Salisbury, our first HQ had both manufacturing and demonstration facilities. 1973 The NAP 200 Power Amplifier Naim Audio's first consumer product for home use was launched in the year of our founding: the NAP 200 power amplifier. Originally designed in 1971, its descendant’s power amplifiers differ greatly technologically but still aim for the same performance goals of pace, rhythm and timing 1974 The NAC 12 Preamplifier With a network of dedicated independent retailers now on board in the UK, the NAC 12, our first production preamplifier, was launched. 1980 Classic Advertising As Naim Audio grew in popularity through the 70s and early 80s, the team decided to grab the attention of the press and public with a series of tongue-in-cheek adverts. They reflected the confident, often unorthodox nature of our approach to music playback and have become iconic in their own right. 1983 NAIT Integrated Amplifier Naim Audio’s first integrated amplifier the NAIT introduced. This iconic little integrated amp sounded quite unlike any other integrated of its day and set a trend for so-called ‘super integrateds 1985 The Queen's Award Naim Audio is recognised with the prestigious Queen’s Award for the first time in 1985. We would go on to repeat this achievement a further two times in the 21st century, winning for Export in 2010 and for Innovation in digital music streaming in 2014. 1991 The CDS CD Player Like so many Naim Audio products, the design of our first CD player, the CDS, flew in the face of conventional wisdom. Its Two-box configuration gave the power supply its own separate enclosure and the CD clamp used a rare earth magnet to keep its mass low whilst still firmly holding the disc without vibration 2000 NAP 500 Power Amplifier The year 2000 marked a step change in Naim Audio history. After several years in development, the new flagship Naim Audio NAP 500 power amplifier was born and with it the new industrial design aesthetic that would redefine Naim Audio for the 21st century. Its music-making ability would only be bettered by the arrival of Statement in 2014.

Tellurium Q® Came From People have been asking how Tellurium Q® came about and what they are doing to make their products work so differently from what is currently available. This has caused problems because there are trade secrets and production methodologies that they definitely do not want to share with their competitors. Sometimes we are too much on the side of caution and that causes reviewers and their distributors a little problem. What do they say? What is the story to give customers, a hook, a reason to listen when there are so many companies claiming big things? Why should people believe that we have a genuinely different approach? Yes a client can hear this is true within seconds of listening but the big problem is giving people a reason to want to listen having not yet heard the cable. In the UK this is not such a big problem as more and more people are giving their feedback to their friends and Tellurium Q® is spreading rapidly by word of mouth as much as from the remarkable reviews. However they can say a little about their background, how Tellurium Q® came about and what they had to do to develop the products. So here goes. Geoff Merrigan’s official post at Tellurium Q® is director of strategy, however, most people don’t realise his original training was in industrial chemistry (materials etc) and he has kept his passion for science and learning through a range of activities which has given Tellurium Q its unique approach. An interest in accelerated learning and behavioural modelling led to co-developing the Music Skills System with Simon Lomax where students learn musical instruments at an extraordinary speed. This project also paved the way to a novel approach to audio cable development, though Geoff did not know it at the time. In the very early days of Tellurium Q® Geoff made up many of the prototypes himself, building a sizeable number of the cables that customers own. This experience coupled with his understanding of material science, allowed for an extensive mental-database and thus, the ability to visualise simulations of various materials, configurations and how they would probably behave. A huge short cut to the iterative design of physical cables. The shear volume of work has been made manageable by this ‘mind hack’ shortcut. The team at Tellurium Q® always have a lot of work in the pipeline and this approach has been invaluable to the cause of delivering coherent and reliable results.